On-Page SEO Services
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Although most people understand the importance of SEO, only a few are aware of how many factors affect the ranking of each website. Let’s just mention the fact that there are more than 200 of them and that they are constantly changing, developing, and influencing the positioning and valuation of each website. That’s why SEO is extremely important for progress.
Over time, there have been major changes to the infamous “algorithms”. Some ranking factors have become obsolete, while others are created, added to, and complicate the ranking process. It’s easy to lose track of what works and what doesn’t, so you need to have an expert with you who knows what he’s doing.
The good news is that certain roots of optimization always remain the same or unchanged, and the first step in ranking is building a perfect website that focuses on perfect optimization.
While many glorify off-page SEO and link building, if on-page optimization is not done correctly, then all other efforts are for naught. In our case, on-page SEO is a fundamental and integral part of any well-designed SEO process.
What are on-page SEO services?
On-page SEO refers to search engine optimization efforts that are applied to improve your website’s visibility on Google or Bing search engines. These services can include content optimization, keyword research, and drudge important details.
Why is it so important? – You can have the best copy and other forms of content for your targeted keywords, but if your on-page SEO is not optimized for those keywords, you will never rank in the search engines.
How long does it take to see results? – This answer largely depends on the keywords you want to target and your current content. If you use keywords that don’t have much competition and high-quality content, on-page optimization can generate very fast results. If, on the other hand, your keywords are closely matched with the competition and you have poor content, the process can take a very long time – perhaps a year or even longer.
How On-Page SEO Optimization Works
ROI Obsessed
By setting up a foundation that tracks data in detail for each campaign, I can accurately see organic traffic. Never guess again whether SEO is generating a positive income – always have valid and up-to-date data about your business.
Scalable Campaigns
Are you a beginner with a limited marketing budget? No problem. Perhaps you want to test the entire process before increasing the funds for a marketing performance? Sounds reasonable. With me, all campaigns are structured in such a way as to allow flawless scalability, and I will show you and prove the correctness of the chosen model. In this way, you will have a complete insight into the growth of income.
Total Visibility
The duplicity of the SEO industry is widely known. So how am I different? I provide an exceptional level of transparency in all campaigns – from backlink acquisition to on-page optimization – so you can trust me to get the job done. And to personally monitor the entire process.
Need On-page SEO Optimization Services to Boost Organic Growth?
Contact me now to discover the details that can help you achieve amazing results very quickly.
Company Strengths at a glance
Are you ready to stand out?
Based on a complete strategy, I can create original and unique content that will be recognized by search engines and your audience. And that brings profit!
I take over the development of your business and deliver immediate results. I work with you, not for you!
My Winning On-page SEO Optimization Process
Phase 1.
Website audit
I start the SEO optimization process on the page by analyzing the specific website, its structure, density and number of keywords, content, and several technical parameters to see what needs to be changed and improved.
Phase 2.
Keyword research & on-page SEO strategy
I conduct keyword research and provide you with a list of search queries that your website should target with high precision. I also locate content gaps and plan the overall SEO architecture for full implementation.
Phase 3.
On-page SEO optimization
With complete knowledge of your website, I start SEO optimization on the page and create an effective SEO strategy. It’s all about titles, meta descriptions, sitemaps, navigation, URLs, technical fixes, content creation, and more.
Phase 4.
Reporting
I set up custom reports to track keyword rankings, organic growth, and goal achievement. I use insights to further double down on promising areas and maximize low traffic opportunities.
From Semantic Content Analysis to Internal Link Optimization
Optimization
- Page Title Formatting
- Page Titles Missing
- Page Title Too Short/Long
- Page Title Duplicated
- Page Titles Missing
- Meta Descriptions Missing
- Meta Descriptions Too Short/Long
- Meta Descriptions Duplicated
- Sub Optimal Header Hierarchy
Keywords
- Keyword Analysis
- Competitive Analysis
- Keyword Search Volume Too Low
- Domain Authority Comparison
- Long Tail Keyword Selection
- Subpage Keyword Hierarchy
- Keyword Frequency
- Incorrect Anchor Text Linking
Responsive
- Keyword Analysis
- Low page Speed Score – Mobile
- Generic Desktop to Mobile Site Redirection
- Switchboard Tags Vary
- HTTP Header – Same URL Vary
- HTTP Header – Different URL
URL Structure
- Unnecessary Sub-Domains
- Unnecessary Directories
- Generic Directory Structure
- Dynamic URL Issues
- Tracking Parameters in the URL
- Session IDs in URL
Indexation
- Robots.txt File Missing
- Robots.txt File Blocking Valuable Content
- XML Sitemap Missing or URL not listed in Robots.txt
- XML Sitemap Lists pages blocked by the Robots.txt
- XML Sitemap is Malformed/ Incomplete/ Outdated
- XML Video and Image Sitemap Missing
- Low Page Speed Score
- Desktop Webmaster Tools Not Available
- Improper Canonical Tags Robots Meta Tag
Linking
- Internal Link Issues
- Sub Optimal Anchor Text
- Missing Breadcrumbs
- Malformed Breadcrumbs
- Breadcrumbs Missing Schema
- No Consumer Facing Sitemap
- Unnescessary Internal No-Follow Links
- Javascript Navigation
- Images Used in Navigation
- Flash Navigation
Redirects
- Unnecessary Redirects
- 302 Redirects
- Meta-Refresh Redirects
- Javascript Redirects
Site Errors
- Site Contains Page Errors
- Broken Page Links
- Broken Image Links
- Missing Custom 404 Page Error
- Page Does Not Return 404
Best Practices
Proven solutions for using the right keywords
Detailed research of keywords and the use of their necessary density in the text are not enough when we are talking about real SEO optimization on the page. Proper keyword usage throughout the post is also important. This is about the structure and use of the main keyword in strategic positions. There are several places where the main keyword should always appear:
- In the title
- In the URL (this should happen automatically if your URL structure is properly optimized with your headings)
- In the first paragraph (the sooner the better, but not necessary)
- The last sentence of the post
Assuming the post is the right length, the main keyword should ideally appear in one of the subheadings, and several times throughout the post. Such organization of the text seems natural. Make sure that all these keywords are no more than 2% of the total number of words in the post.
Page Layout SEO Best Practices
Post layout is very important when considering on-page SEO. Just a few minor changes can lead to significant optimization improvements. One thing to remember is – user experience. Nobody likes too long paragraphs and “kilometer” texts. Of course, your goal is to make each post as attractive and desirable to read as possible. Do not forget that the average time visitors spend on the site is the main SEO factor for Google, Bing, and other search engines. So, content that is easy to read and has good multimedia content can make a big difference in increasing the average time spent on the page while improving rankings as a result of those features.
Each post should have good and clear images (without pixelation), with titles, and formatted so that they fit perfectly into the visual appearance of the post. Subheadings, short paragraphs, and bullet points are always a good solution, as are the occasional bold, italic, or underlined words that set the text apart (where appropriate). What you should aim for is to make all the posts on your site as interesting, well-formatted, and easy to read as possible. Proper formatting ensures that you are in a position to “pass” all visual exams.
Best SEO Practices for Using Tags
Tags come in three main forms. Make sure you have the best solutions for each of them: the first ones are the title tags. If you use WordPress, you don’t need to worry about the post title. But, when you have subheadings in your text, they mustn’t be just bold—the actual header tags around them must get an extra SEO boost. This allows the search engine to see and conclude that these words are particularly important about the post.
Meta tags used to be a major part of an on-page SEO strategy, but that’s no longer the case. There is no benefit to keyword spamming, but a website can be penalized for not having meta tags or duplicate content for meta tags. You should avoid something like this.
Finally, each photo should have so-called “alt” tags, which explain the main topic in more detail. Alt tags should be a short description of what the image shows. A primary keyword is preferred if it directly relates to what is in the image.
Optimizing the tags on every page is something that all major search engines like to see, not to mention demand.
The most effective SEO strategies for high-quality content
For years, Google has stated that the single most important factor is quality content. Now more than ever, this giant backs up that claim. What, then, is “quality?” Although this can be a somewhat nebulous term, there are several definitions of quality. Everyone has in common that they appreciate quality content – according to search engine criteria.
Make sure all posts are:
- Original and authentic
- Informative and authoritative, yet easy to read
- They are written fluently, coherent, and they are characterized by a good writing style
- That they are well organized
- Are they 100% original (no duplicating content – which incurs a penalty)
- That they are linked to relevant reputable sources that confirm the statements in the text itself to be long enough but not at the expense of quality.
Categorizations of “good” or “high quality” are rather subjective items. The basics listed in this section provide all the necessary information so that you can understand what the giants, not to mention the “owners” of the Internet, require from authors to qualify their work as valuable and high quality and thus rank them high. With that in mind, all you need to do is to have content of exceptional quality and value on your site. Only then will you be able to offer content that search engines appreciate and recommend. These on-page SEO services and quality content will ensure that search engines rank your content very highly and recommend it to users. And that’s what you want.
The best SEO strategies for embedding multimedia
Modern society, and thus search engines, highly value effort and work on posts. Thus, content that is rich in multimedia creations has an advantage over simpler ones. High-resolution photos with captions, properly labeled, are essential in every post. This can significantly improve the overall aesthetic effect of the post and make it incomparably more beautiful. In addition, one or two video clips can increase the average time users stay on the site, but also make the appearance of the text itself more attractive and easier to read.
When you upload videos, it’s a good idea to give the clip a name, a title, or even a paragraph that tells what the video is about. While Google’s on-page recognition technology is impressive, it still relies on keywords, captions, and accompanying text to identify what types of images or videos are in a post. So, make it easier for the search engine to rank you better.
The most effective SEO practices for updating site content
This is an extremely important part of the job, especially for websites with older posts. Remember Google Caffeine?
Google Caffeine was not billed as an update when it was introduced in the summer of 2010. It was more of a “new infrastructure” that helps deliver newer content to users. People noticed some minor changes and then practically forgot about this update. But the thing is that it didn’t disappear and evaporate. Some webmasters are dropped because older reliable content from trusted sources still ranks extremely well.
However, there was one area outside of news and other weather-related posts where Caffeine had a remarkable effect. It’s an update of old content. In many cases, this seems to be a bonus for older but trusted quality content. If you have old posts where the old content is still high quality and in demand, you can easily add “Updated current year” and add a few hundred (or even a thousand) more words, then it’s a piece of work that needs to be done and thus improve SEO.
Updating your content shows search engines that it is current, that you continue to add value to the site, and builds trust and authority with search engines. Both factors are important for future SEO and rankings. Updating old posts is often easier than writing new content. The hardest part of the job is already done. What you need to do is add some more content, format it properly, add some on-page optimization tips, and take advantage of all the available benefits that come from it.
Best Practices for Internal Links
Internal linking is the main element when we talk about proper optimization. Not only do links from pages on your website to other pages give strength and strengthen your website (and specific posts) in the overall search engine ranking. However, make sure to use the exact text of the keywords – anchor text. If you have more than 10% backlinks from other websites as keywords, you can get into trouble and get penalized, but internal links are expected to pay off and help search engines understand what and how each page should rank. ranks.
So while many backlinks from other websites will be your website name, URL, or something basic like “Click here to learn more”, all of your internal links should be nothing but the EXACT KEYWORD! And so on, however many there are… Internal linking helps reduce bounce rates, encouraging readers to visit more than one page during a single site visit. It is extremely important for SEO…
Best Practices for Outbound Links
While many website owners certainly focus on getting links with off-page SEO strategies, they often neglect outbound links from their website. The reason for such a situation dates back to past times when Page Rank was a major part of Google’s SEO strategy. This led to the habit of so-called link hoarding, which made some sense at the time. Today, outbound connectivity needs to take a holistic view of mutual aid. Perhaps connections to one of your clients, a mentor, or a scientific study would be useful. Use authoritative, relevant links to achieve the best possible user experience.
The role of social media in SEO
Social media is more important than ever, and it’s important to make sharing content as easy as possible. Not only does this help build trust and authority with search engines, but in the online world, websites are expected to have active social media accounts. If you have prominently placed buttons that lead to some of your social networks, the better for you. Visitors, and even search engines, simply demand it from you.
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